Most of the movies are working like, 'Information, cut, information, cut, information, cut' and for them the information is just the story. For me, a lot of things [are] information - I try to involve, to the movie, the time, the space, and a lot of other things - which is a part of our life but not connecting directly to the story-telling. And I'm working on the same way - 'information, cut, information, cut, ' but for me the information is not only the story.
Information wants to be free.' So goes the saying. Stewart Brand, the founder of the Whole Earth Catalog, seems to have said it first. I say that information doesn't deserve to be free. Cybernetic totalists love to think of the stuff as if it were alive and had its own ideas and ambitions. But what if information is inanimate? What if it's even less than inanimate, a mere artifact of human thought? What if only humans are real, and information is not?... Information is alienated experience.
We all would like to know more and, at the same time, to receive less information. In fact, the problem of a worker in today's knowledge industry is not the scarcity of information but its excess. The same holds for professionals: just think of a physician or an executive, constantly bombarded by information that is at best irrelevant. In order to learn anything we need time. And to make time we must use information filters allowing us to ignore most of the information aimed at us. We must ignore much to learn a little.
An example of how a viral transmission is different than normal information transmission can be illustrated thusly: if information were spread in a memetic fashion, it would infect a subject, and, were the information's traits conducive to the information's survival, then the subject would accept the idea. This is strongly contrasted with information theory, in which the information is accepted based on how useful it is to an individual, e.g. the idea is accepted because it helps the subject survive if they accept it. Viruses, being obligate parasites, do not always help their host (in this case, the subject) survive.
The information that people provide us when they are in the midst of, or recovering from, a life-altering event includes Social Security number, income levels, very personal information. We take our charge to protect that information very seriously.
In a world pulsating with so much information, the only information that you need is the stuff that will lead you straight to your own soul. Think of this: Most of the information that is fed to you, is motivated by the desire to earn money. Forget what the magazines say, what the forums say, what all the experts say. Your soul does not need to be spoon-fed with stuff it doesn't need. Your soul needs to be seen and found, and what leads you to that, is the only information that you need.