Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.
We convince ourselves that even our shameless waste, our unchecked consumption and our appalling ignorance of anyplace in the world except our own little corner must continue-or they win! No, when you become smarter and less gluttonous, you win. We all win!